On the Everyman

To be honest, nothing about the guy sounds even remotely interesting. Yet, for the second time in as many months I’ve seen this dude pop up in random decks and I’m really hoping it’s just lazy writing and not a trend. So, who is this Everyman?

Maybe I’m late to the chat — but does this human actually exist? His wholesomeness makes him ‘irresistibly likeable’? Sure, that sounds like what trends on social. If he does exist, there’s no way in hell he dwells in this country as described. But, okay I’ll suspend my disbelief…until the part where he shuns all worldly possessions in search of the ultimate feeling — the feeling of belonging. All this fella wants to do is fit in. The ultimate sheep.

This writer sure as hell isn’t an Everyman. No, our pup here watches films, not movies. You can almost hear the cubicle high-five when he tells his bro he snuck a Bateman reference into the deck. Maybe that’s why he missed the irony of his Everyman being ‘free of artificial sweetners’, yet hopped up on doughnuts and lattes.

Anyway, keep your eye on this cat. This moral-crusading, pretentious-free pack animal is on the loose and just begging you to throw media spend at him because maybe — just maybe — your product will be the only one he’ll refuse to cast aside.